One main crucial point to compete against the other competitors in travel industry is how to win in the marketing field. That is why, need marketing intelligence in doing Indonesia Java International Destination. To optimize and to maximize the opportunities, it also important to know about market behaviour. The more we can gathered and the more we can received accurate datas, then we can produce the best resources to be analyzed, and then to be made as improvements step to support link building aims and vision mission.
Philip Kotler generally known as father of marketing, and his rules of marketing principles is widely agreed by other marketers. ( by the way, I missed his performance in Jakarta while he gave great presentations few months ago, but maybe next times I can join). To simplify his thought (otherwise this articles could be long tail series, as Phillip Kotler have tremendeous, comprehensives, and the best in his diciplines), as known that Marketing principles is divided into 4 (four) main steps: Planning, Organizing, Actuating and Controlling. It can apply directly to Search Engine Marketing.
The search engine marketing implementations then also need above principles: well planned themes, organize in well structured, actuate in organized steps, make continuity monitoring and controlling. It means that these SEM will be optimum if it is done in routine times, not only several times. We have also concentrate in any possibilty factors to be notified in order to give quick and accurate feedback . And if it is done as, once again, to do never ending improvements, then the mission of Indonesia Java International Destination could be reach as being planned.
